Enjoy the great outdoors while developing off-road skills to tackle the most extreme terrain. You'll drive the latest Land Rover models and enjoy one-to-one coaching from an expert instructor at your side. Whether this will be your first time driving off-road or are a seasoned pro, you'll quickly build confidence, refine your techniques and have fun along the way.


Heritage Program

Explore, drive off-road, and have photographic memories with the Land Rover family including the iconic Defender 90, Range Rover, and Discovery.

  • Half Day: $1,200
  • Full Day: $1,500

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One Hour and Two Hour Experiences

Develop your driving skills with expert coaching including navigating steep inclines, descents, sides slopes and water crossing:

  • One Hour: $275 (Up to three people per vehicle) 
  • Two Hour: $425 (Up to three people per vehicle) 

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Half Day/Full Day Adventures

Explore more challenging terrain and refine your driving techniques under the guidance of a qualified instructor. Navigate various off-road elements and attain a higher level of confidence that will prepare you for real world environments.


  • Half Day Adventure: $650 - $850** (Up to three people per vehicle)
  • Full Day Adventure: $1,200 (Up to three people per vehicle - price includes lunch)


**Price may vary by location

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Group Experiences

Land Rover Experience activities are ideal for group outings, employee incentives, team building sessions or family reunions. We offer tailored Group Experiences, including the use of meeting rooms, conference facilities and local hotels, ensuring that your time with us is an unforgettable experience.

  • Group Experiences: Starting at $200 (varies by location and experience)

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Experience Center


The Land Rover Experience Driving School is located on the grounds of America’s famed Biltmore Estate in Asheville, North Carolina. Completed in 1895, George Vanderbilt’s 250-room chateau is as impressive today as it was more than a century ago. The 8,000-acre Blue Ridge Mountain Estate offers many activities including hiking, exploring the gardens and grounds, sporting clays, house tours, wine tasting and fine dining. Accommodations are available at the Village Hotel Biltmore Estate, the Inn at Biltmore Estate and the Cottage at Biltmore Estate. With so many things to do and see you may just want to spend a few extra days.

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Skills For Every Season

With personal coaching from an expert Land Rover Instructor, you’ll experience the capability of the very latest Land Rover vehicles. You’ll develop skills and techniques to tackle the most challenging terrain, which will inspire confidence on your everyday adventures.



Wet grass can be surprisingly slick, and gravel presents a constantly changing, low-grip surface. You’ll learn to modulate the accelerator and use steady momentum to carry you through.



To tackle deeply rutted trails, you’ll often use Low Range, which maximizes torque to all four wheels. You’ll learn to steer precisely, finding the best path to avoid wheelspin.



There’s a special technique to perform a safe and worry-free water crossing, creating a bow-wave with just the right speed.



This can be the most daunting obstacle, requiring very slow speeds, and precise and deliberate vehicle control. It takes finesse, which you’ll develop with the help of your Land Rover Experience Driving Instructor.

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Experience Owner's Day

Throughout the year, we're proud to feature exclusive Owner's Day events at each of our Experience Centers. Unique from typical Experience Center experiences, these events encourage owners to bring and drive their own vehicle, and spend the day with other Land Rover owners.



2018 Days:

  • May 27
  • July 22
  • November 11

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